Roscommon Systems

[About]

An Australian tech startup that develops AI-powered screen reader for blind users

[My role]

Creating a PR strategy for a product launch campaign

[Challenges]

Brand messaging are filled with tech jargons. No PR system or access to premium PR tools. Limited case studies as an early-stage start-ups. All on top of a budget under $100.

[Strategic & systemic PR outreach ]

I made a curated list of PR distribution platforms and target them based on reach, credibility and cost efficiency.

I optimised ROI by prioritising affordable sites with large volume distribution.

[Result]

From zero media presence to 160+ website placements, boosting SEO and visibility, including a brand mention in a Turkish radio channel

January 2026

[Year]

[Solution]

To solve this problem, I first defined the brand's unique selling point: technology that empowers low-vision users, not confuses them. This frames the product around real-world impact.

I simplified tech jargons into clear, concise, yet inclusive language. An authoritative tone and research data position the company as a serious tech brand.