Roscommon Systems
About the brand
An Australian startup that develops AI-powered screen reader technology for visually impaired users.
My role
Brand messaging are filled with tech jargons. No PR system or access to premium PR tools. Limited case studies as an early-stage start-ups. All on top of an under $100 budget.
My role
Creating a PR strategy for a product launch campaign
Result
From zero media presence to 160+ website placements, boosting SEO and visibility, including a brand mention in a Turkish radio channel
An Australian startup that develops AI-powered screen reader technology for visually impaired users, with plans to expand to the Vietnamese market.
Humanise the product​
An Australian startup that develops AI-powered screen reader technology for visually impaired users.
Problems
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Brand messaging are filled with tech jargons. No PR system or access to premium PR tools. Limited case studies as an early-stage start-ups. All on top of an under $100 budget.
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Humanise the product​
Defined the angle: third-generation screen reader. Simplified tech jargons into clear, concise language. Framed the product around real-world accessibility use cases
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Strategic PR outreach
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Created a shortlist of PR distribution platforms and target them based on reach, credibility and cost efficiency.
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Prioritised platforms with affordable pricing and large volume distribution to optimise ROI.
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[My Solutions]
Strategic PR outreach
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Friends in Cultivation
Rebranding, social media campaign
November 2025
[04]
Managed a social media campaign, rebranded, created a content strategy, 3x Instagram reach and coherent brand messages